Here, the bioconjugation and application of water-soluble quantum dots (QDs) for targeted cellular imaging were investigated. Human Anti-c-ErbB2 antibodies were bound to QDs for the targeting of these nanostructures towards the cancer cells. QDs and Anti-c-ErbB2/QD bioconjugates were characterized by fluorescence and UV–Vis spectroscopy and hydrodynamic sizing. The effect of QDs and Anti-c-ErbB2/QD bioconjugates on cell viability was evaluated using an MTT assay. To observe targeting efficiency of Anti-c- ErbB2/QD bioconjugates, fluorescence microscopy and was performed. Higher cell affinities were obtained by Anti-c-ErbB2-conjugated QDs which is an evidence that these are well-suited for targeting and imaging of cells.